OpenTable, wotsogola padziko lonse lapansi wosungitsa malo odyera pa intaneti komanso gawo la The Priceline Group (NASDAQ: PCLN), lero avumbulutsa Kampeni ya "buku mwanzeru" yomwe ikuwonetsa zomwe sizikuwonetsa ndi kuletsa mochedwa pamakampani odyera. OpenTable idagwirizana ndi ophika odziwika komanso odyera odyera a Michael Voltaggio kuti atulutse chilengezo chantchito zaboma kuti alimbikitse odya kuti asungidwe moyenera poletsa kapena kusintha kusungitsa kwawo pomwe mapulani awo asintha.
"Anthu ambiri samazindikira momwe masewero ndi kuletsa mochedwa kumakhudza malo odyera," atero a Scott Jampol, Wachiwiri kwa Wachiwiri kwa Purezidenti wa Marketing ku OpenTable. "Ku OpenTable, tikukhulupirira kuti tili ndi udindo wothandiza kudziwitsa anthu za nkhaniyi ndikupitilizabe kugwiritsa ntchito ukadaulo wathu komanso ma network athu m'njira zochepetsera ziwonetsero komanso kuchepetsa kuletsa kwachedwa."
Michael Voltaggio anati: “Zitha kuwoneka ngati zopanda vuto kupereka belo pakusungitsa malo koma ngati simungathe, kutidziwitsa pasadakhale kumapangitsa kusintha kwakukulu. "Ngati tikugwira ntchito nthawi zonse kuti tipewe ziwonetsero tsiku lililonse, bizinesi yathu imasokonekera. Ichi ndichifukwa chake tikupempha odya chakudya kuti azisungitsa zinthu moyenera. ”
Voltaggio sali yekha. Kim Alter wa ku Nightbird waku San Francisco akuti akufuna kuti "odya chakudya adziwe momwe zimavutira kuyendetsa malo odyera" ndikuti kusiya mphindi yomaliza kapena osawonetsa "kumapangitsa kuti zikhale zovuta kwambiri." Ndipo a Michael Davis ochokera ku Sprout LA amalangiza odya kuti "asachite mantha kuletsa kusungitsa kwanu - tikuyamikira kuletsa kuposa kusawonetsa."
Mlingo wa OpenTable wopanda chiwonetsero ku US ndi pafupifupi 20 peresenti yotsika kuposa kuchuluka kwa osawonetsa kwa odya omwe amawerenga pafoni. OpenTable ikukhulupirira kuti mtengo wotsikirawu umathandizidwa ndikupangitsa kuti zikhale zosavuta kusintha kapena kuletsa kusungitsa malo pogwiritsa ntchito mafoni angapo komanso ndi imelo ndi zikumbutso za kusungitsa zidziwitso zam'manja. Kuthandizira kudzazanso matebulo omasulidwa chifukwa chazimitsidwa mochedwa m'malo odyera, OpenTable nthawi yomweyo imayika matebulo omwe angopezeka kumene ku netiweki yake yamphamvu mamiliyoni ambiri.
