Brand USA, bungwe lotsatsa komwe akupita ku United States, yalengeza kusankhidwa kwa mamembala awiri atsopano komanso kusankhidwanso kwa mamembala awiri omwe alipo.
Osankhidwa a bungwe latsopanoli alowa m'gulu la atsogoleri a ntchito zokopa alendo aliyense yemwe ali ndi ukadaulo wosankhidwa m'magawo apadera amakampani oyendayenda kuphatikiza: malo ogona mahotelo; malo odyera; mabizinesi ang'onoang'ono kapena ogulitsa kapena m'mabungwe oyimira gawolo; kugawa maulendo; zokopa kapena zosangalatsa; ofesi ya boma yoyendera zokopa alendo; ofesi ya msonkhano wachigawo ndi alendo; mpweya wokwera; kuyenda pamtunda kapena panyanja; ndi malamulo ndi ndondomeko zolowa ndi anthu otuluka.
Mamembala omwe angosankhidwa kumene ndi kuikidwanso ndi awa:
• Alice Norsworthy, mkulu wa zamalonda, Universal Orlando Resort ndi wachiwiri kwa pulezidenti wamkulu, kasamalidwe ka mtundu wa mayiko, Universal Parks & Resorts (kusankhidwa kwatsopano, kuimira gawo la zokopa kapena zosangalatsa).
• Thomas O'Toole, pulofesa wina wamkulu komanso pulofesa wa zamalonda pa Kellogg School of Management ku Northwestern University (kusankhidwa kwatsopano, kuimira gawo la ndege zonyamula anthu).
• Andrew Greenfield, wothandizana naye, Fragomen, Del Rey, Bernsen ndi Loewy, LLP (kusankhidwanso, kuimira gawo la malamulo ndi ndondomeko za anthu othawa kwawo).
• Barbara Richardson, mkulu wa antchito, Washington Metropolitan Area Transit Authority (kusankhidwanso, kuimira gawo la kayendedwe ka pamtunda kapena panyanja).
Kusankhidwaku kudapangidwa ndi Mlembi wa Zamalonda ku US pokambirana ndi Secretary of State ndi Secretary of Homeland Security monga zafotokozedwera mu Travel Promotion, Enhancement, and Modernization Act ya 2014. Kusankhidwa kulikonse kunayamba kugwira ntchito pa Dec. 1, 2016, kwa nthawi ya zaka zitatu.
"Ndife amwayi kukhala ndi mamembala aluso omwe asankhidwa kumene monga Alice Norsworthy ndi Tom O'Toole akubwera nafe pamene tikupitiriza kuona Brand USA ikukula kukhala bungwe lotsatsa malonda padziko lonse lapansi ndikulimbikitsanso ntchito zokopa alendo padziko lonse lapansi zomwe zimapangitsa kuti ntchito zonse zitheke komanso kutumiza kunja. madola aku America," atero a Tom Klein, Purezidenti ndi CEO wa Saber Corporation ndi mpando wa board wa Brand USA. “Ndifenso okondwa kukhala ndi Barbara Richardson ndi Andrew Greenfield kupitiriza utumiki wawo waluso kwa nthawi ina. Pomaliza, tikuthokoza Randy Garfield ndi Mark Schwab chifukwa cha zaka zambiri zautumiki pagulu la Brand USA. Zopereka zawo ku Brand USA kuyambira pomwe idakhazikitsidwa zakhala zofunikira kwambiri ndipo zidali zofunika kwambiri kuti Brand USA apambane.
"Tikuyembekezera kugwira ntchito ndi Alice ndi Tom ngati mamembala atsopano a board of director a Brand USA. Onsewa ndi atsogoleri amakampani ndipo amachokera ku mabungwe awiri ogwirizana omwe ali ndi kupitiriza kukhala ofunikira kuti tipambane, "anatero Christopher L. Thompson, pulezidenti ndi CEO wa Brand USA. "Chilichonse chimabweretsa gulu lanzeru lapadera pamene tikulowa gawo lotsatira lachitukuko chathu polimbikitsa chuma cha dziko poyendetsa ntchito zokopa alendo ku USA. Malingaliro awo limodzi ndi zomwe Andrew ndi Barbara akupitiliza kuchita zidzakhala zothandiza ku bungweli. ”
Thompson adavomerezanso zopereka za mamembala a board omwe adatuluka Mark Schwab, CEO wa Star Alliance Services GmbH; ndi Randy Garfield, wopuma pantchito/wachiwiri kwa wachiwiri kwa purezidenti wakale, malonda padziko lonse lapansi & ntchito zoyendera, Disney Destinations, ndi purezidenti wa Walt Disney Travel Company. "Randy ndi Mark apereka utsogoleri ndi chitsogozo chamtengo wapatali ku Brand USA kuyambira masiku athu oyambilira monga bungwe lotsatsa malonda ku United States," adatero Thompson. "Ndife oyamikira kwamuyaya chifukwa cha kudzipereka kwawo ndi zopereka zawo kuyambira zaka zathu zachinyamata mpaka lero, zomwe zasiya chizindikiro chabwino kwa bungwe. Monga mamembala oyambitsa board, aliyense adathandizira kupanga Brand USA kukhala momwe ilili lero, ndipo ndili ndi chikhulupiriro kuti maziko omwe adathandizira adzatithandiza pakukula kwamtsogolo. ”
Mamembala a board omwe asankhidwa kumene ndi osankhidwanso adzalumikizana ndi mamembala a board omwe alipo pa msonkhano wotsatira wa Dec. 9, 2016, kuyambira 11:00 AM EST mpaka 12:15 PM EST.
Chaka chilichonse, Brand USA imagwiritsa ntchito nsanja ndi mapulogalamu angapo kuti awonjezere maulendo obwera alendo opita ku United States ndikuyendetsa ndalama zokopa alendo kumadera onse 50, District of Columbia, ndi madera asanu, komanso kulimbikitsa. zokopa alendo kupita, kudutsa, ndi kupitirira zipata. Kuti izi zitheke, Brand USA imagwiritsa ntchito kuphatikiza kutsatsa kwamtundu, maubale, kulumikizana ndi anthu paulendo, komanso mapulogalamu amgwirizano omwe amapereka mwayi kwa anzawo amitundu yonse kuti atenge nawo mbali.
Malinga ndi kafukufuku yemwe adatulutsidwa ndi Oxford Economics, pazaka zitatu zapitazi, zoyeserera za Brand USA zapanga alendo opitilira 3 miliyoni ochokera kumayiko ena ku United States, kupindulitsa chuma cha US ndi pafupifupi $ 21 biliyoni pazachuma chonse, chomwe chathandizira, pafupifupi, 50,000 ntchito zowonjezera pachaka.
Monga ntchito yoyamba yotumiza ku United States, ntchito zokopa alendo ku United States pakadali pano zimathandizira ntchito zaku America 1.8 miliyoni (mwachindunji kapena mwanjira ina) ndipo zimapindulitsa pafupifupi gawo lililonse lazachuma ku US.
