Pozindikira tsiku la Global Meetings Industry Day, BestCities Global Alliance lero yalengeza njira yatsopano yolumikizirana yosangalatsa yomwe idzawonetse Mphamvu za Anthu. Motsogoleredwa ndi Greater Bogotá Convention Bureau, omwe adzalandira BestCities 2018 Global Forum mu December 9-12, ofesiyi yakhazikitsa kampeni yomwe cholinga chake ndi kukondwerera ntchito yapadera yomwe anthu amachita popanga kusintha kwakukulu ndi kupita patsogolo pamisonkhano ndi zochitika zamakampani.
Pamodzi pamodzi ndi malo ena 11 a BestCities, Bogotá iwonetsa mutu wankhani wa Global Forum wapadziko lonse lapansi munjira ya digito yomwe ikhudza dziko lonse lapansi. Aka kakhala koyamba kuti mgwirizanowu ulawitse mutuwu kuchokera pamwambo wawo wapachaka kupita kwa anthu ambiri kudzera munjira yomwe akuwona kuti mizinda yonse ikugawana uthenga wogwirizana.
Kusunthaku kudzapereka kumvetsetsa kwenikweni ndi tanthauzo kwa mphamvu zomwe anthu ali nazo mkati mwa mafakitale omwe ali ndi mphamvu zosintha. Kwa zaka ziwiri zapitazi, BestCities Global Forum yayang'ana zotsatira za cholowa komanso kufunika komanga milatho ya chikhalidwe. Chaka chino, mgwirizanowu ukufuna kuonetsetsa kuti anthu ali pachimake pa chilichonse.
Gawo loyamba lachiwonetserochi liwona mizinda yonse ya 12 ya BestCities, yomwe ikuphatikizapo Berlin, Tokyo, Vancouver, Madrid, Houston, Singapore, Melbourne, Dubai, Bogotá, Copenhagen, Edinburgh ndi Cape Town, kugawana zithunzi zogwira mtima zomwe zimasonyeza zomwe Mphamvu za Anthu zikutanthauza kwa iwo.
Linda Garzón Rocha wa Bungwe la Greater Bogotá Convention Bureau anati: “Timakhulupirira mwamphamvu kuti munthu aliyense ali ndi mphamvu zopanga kusintha kwakukulu kumene kungasinthe mtsogolo ndi kupanga masinthidwe abwino. Anthu ndiye maziko amakampaniwa, ndipo makampaniwa ndi chotengera kuti akwaniritse zazikulu komanso zazikulu. Monga mgwirizano tikufuna kuwonetsa mphamvu zenizeni za anthu omwe ali mkati mwake ndikukhulupirira kuti kampeni iyi itithandiza kukwaniritsa izi. "
A Paul Vallee, Managing Director wa BestCities Global Alliance adati: "Nthawi zonse timachita zonse zomwe tingathe kuonetsetsa kuti mutu wa Global Forum wathu ukuyang'ana pamutu wofunikira kotero tili okondwa kukhala ndi chochitika cha chaka chino pa Mphamvu ya Anthu. Uthenga womwe tikufuna kulankhula ndi wakuti anthu amakhala pamtima pa makampaniwa ndipo kudzera mu kampeniyi tikuyembekeza kuti tiwonetsere anthu ambiri olimbikitsa omwe akugwira ntchito kuti apititse patsogolo malonda, zochitika ndi mbiri yomwe tikupanga. Mphamvu ya Anthu ndi mutu waukulu wokhala ndi matanthauzo angapo ndipo ndife okondwa kukhala ndi njira yogawana malingaliro athu pazomwe izi zikutanthauza kumizinda 12 yabwino kwambiri padziko lonse lapansi.
Gawo loyamba la kampeni lidzayamba pa 12 Epulo mpaka 14 Meyi ndipo gawo lachiwiri lilengezedwa posachedwa.
Gulu la BestCities ndi mizinda yothandizana nawo azikhala nawo pa IMEX Frankfurt ya chaka chino. Zambiri zokhudzana ndi zomwe ziyenera kuyembekezera ku Global Forum ya chaka chino yomwe ikuchitika ku Bogotá mu December idzawululidwa pa kadzutsa kadzutsa Lachiwiri 15 May ku Maritim Hotel Frankfurt, yomwe ili pafupi ndi Messe Frankfurt.
