A shot of creativity goes a long way to remaining competitive and addressing future trends. This is the view of Susan Robertson whose mission is to ‘sharpen strategic creativity to produce real results.’
Mu gawo lake la Play Room ku IMEX America, "Kodi mukuthetsa vuto lolakwika?" adawonetsa opezekapo momwe angathanirane ndi zovuta kuchokera kumawonekedwe atsopano kuti abwere ndi malingaliro atsopano ndikuyambitsa. Susan, amene amaphunzitsa luso loganiza bwino pa yunivesite ya Harvard, anafotokoza kuti: “Einstein anati ‘Ndikanakhala ndi ola limodzi kuti ndithetse vuto linalake, ndimatha mphindi 55 ndikuganiza za vutolo ndi mphindi zisanu kuganiza za njira yothetsera vutolo.’”
Susan’s was one of many innovative sessions in the Play Room, the creative hotbed of the show, enabling planners to get hands on with tools, techniques and resources to develop new ideas and make meetings more interactive. It includes a dedicated innovation corner for out of the box thinking and an engagement corner for tricks on how to create a deeper and richer audience experience. There’s even the chance to set a Guinness World Record by tackling the “Beer Coaster challenge!”
Creativity and future thinking go hand in hand, as fresh thinking ensures planners can address forthcoming trends and incorporate them into their business. The German Convention Bureau gave an insight into the future of meetings in Research and innovation: See the future of meetings today. Attendees discovered trends in knowledge sharing, tech and meeting design from the Future Meeting Space – a project by the German Convention Bureau (GCB), European Association of Event Centres (EVVC) and The Fraunhofer Institute for Industrial Engineering IAO. The GCB team, including Claudia the avatar, ran through future meeting scenarios and examples of how these have already been put into practice in Nuremburg, Leipzig and Munich.
Kuchokera pamisonkhano yamtsogolo mpaka opezeka pamisonkhano yamtsogolo. Shawna Suckow, woyambitsa SPIN: Senior Planners Industry Network, adapereka gawo pa Suppliers: momwe mungalumikizire bwino ndi omwe akukonzekera masiku ano. Shawna adalongosola momwe "angathere kusokoneza" ndikumanga maubwenzi kupyolera muumboni wamakasitomala ndi maso ndi maso pa intaneti komanso malangizo abwino ogwiritsira ntchito mauthenga ochezera a pa Intaneti.
Kuyankhulana ndi kulimbikitsa maubwenzi kunapanga maziko a wokamba nkhani wamkulu wa MPI Tami Evans. Analimbikitsa opezekapo kuti agwirizane ndi "dork yamkati" yawo ngati njira yolumikizirana ndi anthu ndikuwonjezera kuchitapo kanthu komanso kuchita bwino. Wodzivomereza yekha "wokhala ndi chiyembekezo chosatha," Tami adalangiza nthumwi kuti "ayike ungwiro popuma" mokomera kukumbatira umunthu ndi chilakolako m'mawu ake ofunikira Hafu yodzaza ndi izi: kuyambitsa chiyembekezo ndi maluso ena osavuta. Galasi yake yodzaza theka lagalasi inalimbikitsa okonzekera kukhala osangalala komanso athanzi m'miyoyo yawo yaukatswiri komanso yaumwini.
Adasiya nthumwi ali ndi mphamvu tsiku lomaliza lawonetsero lisanafike pomwe Joanne Dennison wochokera ku The Ordinary Success Project, yemwe adachita nawo mwambowu, akufotokoza:
"Tami anagwedeza! Adawonetsa anthu momwe angasamutsire mauthenga ake abwino ku ntchito yawo pamalo owonetsera. Anali wokamba nkhani wamphamvu - wangwiro tsiku lathu lomaliza pano pa IMEX. "
IMEX America ikuchitika ku Sands Expo ndi Convention Center ku The Venetian® | Palazzo® Las Vegas kuyambira Okutobala 18-20, 2016, idatsogozedwa ndi Smart Lolemba, Okutobala 17.
eTN ndiwothandizirana naye pa IMEX.
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