Chilakolako chofuna kuyenda komanso nkhawa zachitetezo chambiri - Kukumana ndi anthu pawokha motsutsana ndi dziko la digito - ITB Berlin ikugogomezera kaimidwe kake monga World's Leading Travel Trade Show ® - Nambala zolembera pa Msonkhano wa ITB Berlin ndi kuchuluka kwa ogula ochokera kumayiko ena - Kukonzekera kukuchitika kwa ITB China mu Shanghai
Monga msika wapadziko lonse lapansi komanso wotsogola wamakampani oyendayenda padziko lonse lapansi ITB Berlin adatsimikiziranso mochititsa chidwi kuti ali ndi World's Leading Travel Trade Show®. Ziwerengero za alendo ochita malonda apadziko lonse zinawonjezeka kwambiri ndipo pa nthumwi za 28,000 (kuwonjezeka kwa 7.7 peresenti) kutenga nawo mbali mu Msonkhano wa 14 wa ITB Berlin unafikira mbiri yatsopano. Komabe, pa 109,000 chiwerengero cha alendo ochita malonda adatsika chaka chatha chifukwa chakuchitapo kanthu pa eyapoti ku Berlin.
Tsopano popeza chiwonetsero cha masiku asanu cha zinthu zamakampani chafika kumapeto kwa zomwe munthu atha kunena ndi izi: misonkhano yapamaso ndi maso pakati pa mabizinesi padziko lonse lapansi yakhala yofunika kwambiri, makamaka panthawi yakusatsimikizika komanso zovuta zapadziko lonse lapansi. . Chimodzi mwazinthu zomwe zakhala zikuchitika ponseponse m'makampani oyendayenda zidawonekera muholo iliyonse mwamaholo 26 owonetsera: kusintha kwa digito kwatenga bizinesi yogulitsa zokopa alendo mwachangu kwambiri. Kuneneratu kwabwino kwachuma cha ku Europe komanso makamaka ku Germany ngati umodzi mwamisika yayikulu kwambiri yazokopa alendo padziko lonse lapansi kwalimbikitsanso gawoli. Zoyembekeza zapamwamba zamakampani oyendayenda mu 2017 zathandizidwa kwambiri ndi malingaliro abwino pakati pa ogula, pomwe kusowa kwa ntchito kwatsika mpaka ziwerengero zotsika m'mbiri. Mutu umodzi womwe udatenga owonetsa komanso alendo nthawi yonseyi unali kukhudzidwa kwa ogula pachitetezo chawo.
Dr. Christian Göke, CEO wa Messe Berlin GmbH: “Ngakhale m’nthaŵi zokayikitsa zino anthu amakana kuchotsedwa paulendo. Iwo ali okonzeka kuzolowera mkhalidwe watsopano ndi kubweretsa zosowa zawo zapatchuthi mogwirizana ndi kusintha komwe kukuchitika m’chitaganya. Tsopano akuganiza mozama za mapulani awo atchuthi ndipo amaganizira kwambiri za chitetezo chawo. "
Malinga ndi kunena kwa Dr. Christian Göke, chaka chino owonetsa ndi alendo ku ITB Berlin adzabwerera kwawo ndi uthenga wamphamvu monga momwe ukuwonekera: “Kusankhana mafuko, kusungitsa chitetezo, kusankhana mitundu ndi zopinga zapakati pa mayiko sizikugwirizana ndi ntchito yokopa alendo yomwe ikupita patsogolo. . Makampani oyendayenda ndi amodzi mwa nthambi zazikulu kwambiri zachuma padziko lonse lapansi komanso m'modzi mwa olemba anzawo ntchito ofunikira kwambiri. Zimalimbikitsa kumvetsetsa kwa mayiko m'njira zambiri ndipo zimathandizira kukula kwachuma kwa nthawi yaitali. M’maiko ambiri zokopa alendo n’zofunika kwambiri pa moyo wa anthu ndipo potsirizira pake zimatsimikizira kukhazikika kwachuma.”
Kuchokera pa 8 mpaka 12 March 2017, pamasiku asanu awonetsero, makampani oposa 10,000 owonetsa ochokera kumayiko ndi zigawo za 184 adawonetsa malonda awo ndi ntchito zawo pa 1,092 maimidwe kwa alendo. Makampani opanga zokopa alendo padziko lonse lapansi adawonetsa zinthu zake zaposachedwa komanso zomwe zachitika pamalo okwana 160,000 masikweya mita. Pa kope la 51 la ITB Berlin chiwerengero cha ogula pakupanga zisankho chinali chochititsa chidwi. Awiri mwa magawo atatu a alendo amalonda adanena kuti adaloledwa kugula zinthu zapaulendo. 80 peresenti ya mamembala a Buyers Circle adatha kupanga zisankho zachindunji ndipo anali ndi ma euro opitilira theka la milioni omwe ali nawo. Oposa gawo limodzi mwa magawo atatu a ogula omwe analipo adatha kuwononga ndalama zoposa mayuro miliyoni khumi.
Chowonekera chinali pa Botswana ngati Dziko Lovomerezeka Logwirizana ndi ITB Berlin. Madzulo a ITB Berlin Botswana idakhala ndi mwambo wotsegulira wochititsa chidwi, wokomera zilakolako zokopa alendo kuti zichuluke. Ndi ntchito zake zokhazikika zokopa alendo, safaris ndi kuteteza nyama zakuthengo, zomera ndi zinyama zochititsa chidwi komanso chikhalidwe chake cholemera, dziko lochititsa chidwi lomwe lili ndi mtunda wakum'mwera chakumadzulo kwa Africa ladziika pamsika ngati amodzi mwa malo okopa kwambiri otchulirako ku Africa. Monga malo obiriwira mkati mwa Europe Slovenia, Convention & Culture Partner ya chiwonetserochi, idapereka malingaliro okhazikika okopa alendo komanso zokopa zambiri zachikhalidwe ku ITB Berlin.
Kusintha kwa digito kwamakampani onse kukupitilizabe kupita patsogolo. Chifukwa chakufunika kwakukulu, eTravel World inali ndi holo yowonjezera. Kuphatikiza pa Hall 6.1 alendo adapeza obwera kumene ambiri ku Hall 7.1c. The eTravel World idakopa owonetsa ambiri padziko lonse lapansi makamaka oyambira padziko lonse lapansi. Kuwonjezeka kwa opereka njira zolipirira kunatsimikiziranso kufunikira kwaukadaulo wapaulendo. Kuyimira msika watsopano womwe ukukula mwachangu, Medical Tourism idakondwerera kuwonekera kwake. Pakati pa mayiko ena owonetserako, Turkey, Dubai, United Arab Emirates, Poland ndi Belarus anapereka chisonyezero chokhazikika cha chidziwitso ndi zinthu zamakono zokopa alendo ku Medical Pavilion.
Pokhala ndi magawo 200 ndi olankhula 400 kwa masiku anayi, Msonkhano wa ITB Berlin unatsindika udindo wake monga chochitika chotsogola padziko lonse lapansi. Mitu yaposachedwa, kuyambira pamavuto adziko ndi masoka achilengedwe, nzeru zopangapanga, yakhala yokopa alendo. Alendo a 28,000 (2016: 26,000) adapezekapo pamsonkhano wa 14 wa ITB Berlin Convention yomwe inachitikira m'maholo asanu ndi atatu pa Berlin Exhibition Grounds.
Chiwonetsero chachikulu kwambiri padziko lonse lapansi chamakampani okopa alendo chinasungidwa kwa miyezi ingapo isanachitike ndipo adapindula ndi kamangidwe kanyumba katsopano ka holo. David Ruetz, Mtsogoleri wa ITB Berlin: “Kukonzedwanso kwa maholowo kunalandiridwa bwino kwambiri ndi owonetsa ndi alendo. Poyerekeza ndi chaka chatha tinatha kupatsa anzathu malo okwana masikweya mita pafupifupi 2,000.” Chifukwa makamaka chifukwa cha kuchuluka kwaposachedwa kwakufunika kochokera kumayiko achiarabu kusinthidwa kwanyumba zingapo zowonetsera.
Malinga ndi ziwerengero zoyambira, kumapeto kwa sabata kuzungulira 60,000 otenga nawo mbali adabwera kuti adziwe zomwe zachitika posachedwa paziwonetsero. Monga zaka zapitazo, zinali zotheka kusungitsa maulendo mwachindunji ku ITB Berlin.
Ngakhale pamene ITB Berlin 2017 inali mkati, kukonzekera kunali kusonkhana pazochitika zotsatila zamakampani oyendayenda padziko lonse lapansi: ITB China, yomwe ikuyenera kukhazikitsidwa ku Shanghai, idzamanga ndi kulimbikitsa msika wa ITB ku Asia. Kuyambira pa 10 mpaka 12 May ena mwa makampani oyendetsa maulendo a ku China adzayimiridwa ku Shanghai World Expo Exhibition and Conference Center komwe malo owonetserako adasungidwa kale. Mutu watsopano komanso wopambana walembedwa kale ndi Messe Berlin kudera lina la Asia. Idakhazikitsidwa zaka khumi zapitazo, ITB Asia, yomwe imachitika chaka chilichonse ku Singapore, yadzipanga kukhala chochitika chotsogola cha B2B pamsika wapaulendo waku Asia. Pokhala ndi owonetsa ochepera 800 ochokera kumayiko opitilira 70 komanso otenga nawo gawo 9,650 ochokera kumayiko 110, chiwonetsero chamalonda ichi ndi msonkhano ukuwonetsa njira yakutsogolo kwamakampani azokopa alendo ku Asia.
Tshekedi Khama, minister of tourism of Botswana, the Official Partner Country of ITB Berlin 2017:
“Kwa ife, monga Botswana ndife olemekezeka kwambiri takhala ogwirizana ndi ITB Berlin. Ndizosadabwitsa momwe ubalewu pakati pa Botswana ndi ITB Berlin unayambira. Tidafika pati pomwe tili pano, ndipo mwachiwonekere kuwonekera komwe Botswana idalandira. Mwachiwonekere tabwera kuno ndi cholinga chilichonse chopezera dziko lathu momwe tingathere ndikugawana ndi mayiko ena ndikuchita nawo ITB Berlin. Unali mwayi wabwino kwambiri ndipo ITB Berlin inali yochulukirapo kuposa momwe ndimaganizira. Ndikuganiza kuti izi zidawonetsedwanso ndi zomwe zidachitika Lachiwiri usiku komanso momwe gulu lathu lidachitira, adamvadi kuti adalandira kutentha kwa Germany, Berlin komanso makamaka ITB Berlin. Izi zinali zochititsa chidwi kwambiri, mudatipangitsa kukhala onyada ndipo takhala okondwa kwambiri kuyanjana ndi ITB Berlin. Titha kupitiriza kunena kuti ndife okondwa komanso olemekezeka kuti takhala ogwirizana ndi ITB Berlin mu 2017. Ichi ndi chiyambi chabe. "
Dr. Michael Frenzel, Purezidenti wa Federal Association of the Germany Tourism Industry (BTW):
"Chaka chino ITB Berlin idakhalanso nsanja yayikulu yochitira bizinesi zokopa alendo, kupeza chilimbikitso ndi kusinthana chidziwitso, komanso kukambirana ndi kudziwana bwino. Dziko linasonkhana ku Berlin, ndipo kuno ku ITB Berlin kunalibe malire kapena makoma. Panali kusanganikirana kwachilengedwe kwa mitundu ndi zikhalidwe zosiyanasiyana, ndipo ndiwo ndendende uthenga womwe tiyenera kupita nawo kunyumba ndikuupereka kudziko lapansi. Mipanda iyenera kugwetsedwa osati kumanga zatsopano, m'maganizo a anthu komanso pansi. Ulendo ndi zokopa alendo zimalimbikitsa kumvetsetsa kwa mayiko, ndipo kuti achite zimenezi makasitomala athu ayenera kupitiriza kuyenda momasuka. Mwachibadwa, maboma ayenera kuteteza nzika zawo. Komabe, palibe chitetezo chokwanira, ndiye chifukwa chake munthu ayenera kuyesetsa kupanga ndi kusunga malire pakati pa chitetezo ndi ufulu.
Norbert Fiebig, Purezidenti wa Germany Travel Association (DRV):
"Ziyembekezo za 2017 ndizabwino kwambiri. Chilakolako chofuna kuyenda pakati pa Ajeremani sichinathe. Anthu ambiri asankha kale kopita ndikusungitsa tchuthi chawo chachilimwe. Ena ali kalikiliki kukonzekera maholide awo kuti akhale nthaŵi yabwino kwambiri pachaka. ITB Berlin sikuti ndi msika wodziwika bwino wamakopita. Ndichizindikironso cha momwe mungasungire malo a nyengo yomwe ikubwera. Chaka chino ITB Berlin idawonetsa chikhumbo cha dziko la Germany pakuyenda komanso malingaliro abwino pakati pa ogula. Monga German Travel Association chidwi chathu ku ITB Berlin chinali choyang'ana kwambiri pa digito, chikhalidwe chachikulu, chifukwa ichi ndi chimodzi mwazovuta kwambiri za nthawi yathu. Tiyenera kupeza njira zatsopano zopangira chikoka chachikulu panjira yomwe izi zikupita".
Mkulu wa chidwi atolankhani ndi ndale
Atolankhani ovomerezeka opitilira 5,000 ochokera kumayiko 76 komanso olemba mabulogu pafupifupi 450 ochokera m'maiko 34 adanenanso za ITB Berlin. Andale ndi akazembe ochokera ku Germany ndi akunja analipo pawonetsero. Kuphatikiza pa nthumwi 110, nduna 72, alembi a boma 11 ndi akazembe 45 ochokera padziko lonse lapansi adayendera ITB Berlin.
ITB Berlin yotsatira idzachitika Lachitatu, 7 mpaka 11 Marichi 2018.
Za ITB Berlin ndi ITB Berlin Convention
ITB Berlin 2017 idzachitika kuyambira Lachitatu mpaka Lamlungu, 8 mpaka 12 Marichi. Kuyambira Lachitatu mpaka Lachisanu ITB Berlin ndi yotsegukira alendo ogulitsa okha. Mofanana ndi chiwonetsero cha ITB Berlin Convention, chochitika chachikulu kwambiri cha mtundu wake, chidzachitika kuyambira Lachitatu, 8 mpaka Loweruka, 11 March 2017. Kuloledwa ku ITB Berlin Convention ndi kwaulere kwa alendo amalonda.
Zambiri zilipo www.itb-convention.com. Slovenia ndi Msonkhano & Culture Partner wa ITB Berlin 2017. ITB Berlin ndi Chiwonetsero Chotsogola Padziko Lonse Pazamalonda Paulendo. Mu 2016 makampani ndi mabungwe a 10,000 ochokera kumayiko 187 adawonetsa zinthu zawo ndi ntchito zawo kwa alendo ozungulira 180,000, omwe adaphatikizanso alendo amalonda a 120,000.
