Brand USA, bungwe lotsatsa malonda ku United States, mogwirizana ndi United Airlines, lidachita nawo ulendo wawo woyamba wa China (MegaFam).
MegaFam idaphatikizanso owonetsa 50 odziwika bwino ochokera kumadera aku China, kuphatikiza Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Xian, Hangzhou, Nanjing, Wenzhou, ndi Chongqing.
"Takhala tikugwira ntchito ndi anzathu kwa nthawi yayitali kuti tipeze alendo odziwa bwino ntchito oyendera alendo ochokera ku China ngati gawo la njira ya US-China Tourism Year," atero a Thomas Garzilli, wamkulu wamalonda ku Brand USA. "MegaFam idapereka akatswiri odziwa bwino ntchito zoyendera, ochokera kumadera aku China, mwayi wodziwa ku United States, kudutsa, ndi kupitilira mizinda."
China MegaFam yoyamba ku Brand USA inapereka oyendera maulendo oyendera mizinda yodziwika bwino ya ku US monga New York City, Chicago, ndi Los Angeles, komanso zokumana nazo m'madera omwe amafikirako mosavuta ndi mizinda yazipata ngati Stony Brook, NY; Mystic, Conn.; Estes Park, Colo.; Rapid City, SD ndi ena ambiri. China MegaFam idafika pachimake ndi chochitika chomaliza chomwe chidachitika ndi Visit California pa Levi's Stadium ku Santa Clara, Calif.
Tithokoze ma board oyendera limodzi ndi mabungwe otsatsa komwe akupita monga NYC & Company, Connecticut Office of Tourism, Discover Long Island, Pitani ku Denver, Pitani ku Houston, Travel Texas, Destination DC, Pitani ku Baltimore, Pitani ku Philly, Discover Lancaster, Select Chicago, Illinois Office of Tourism, Travel South Dakota, Discover Los Angeles, Las Vegas Convention and Visitors Authority, ndi Visit California, oyendera alendo adalandira chifaniziro chonse cha zomwe United States ikupereka. "Kuyambira kugwedezeka kwa mizinda yathu ikuluikulu kupita ku chikhalidwe cha zokopa zapadera m'matauni athu ang'onoang'ono mpaka kuchulukira kwa zochitika zomwe zikuyembekezera kunja ndi malo osungirako zachilengedwe, alendo nthawi zonse amalimbikitsidwa ndi zochitika zosiyanasiyana ku United States," adatero Garzilli. .
"Ndife okondwa kuyanjana ndi Brand USA kuti tipitilize kulimbikitsa chaka cha US-China Tourism pa MegaFam iyi kulimbikitsa United States kwa alendo aku China," atero a Walter Dias, woyang'anira wamkulu wa United, Greater China & Korea Sales.
United Airlines imagwiritsa ntchito maulendo apandege osayimayima ku US-China, komanso kumizinda yambiri ku China, kuposa ndege zina zilizonse, komanso ntchito zambiri zodutsa pa Pacific kuchokera ku China kuposa ndege ina iliyonse yaku US yokhala ndi misewu 17 komanso maulendo opitilira 100 opita ku United States kuchokera kumtunda. China, Hong Kong ndi Taiwan.
United idayamba ntchito yosayimitsa ku China mu 1986 ndipo mu 2016 idakhazikitsa ntchito yoyamba yosayima kuchokera ku Xi'an kupita ku United States komanso ndege yoyamba ya Hangzhou-San Francisco yosayimitsa. Pakadali pano, United ikutumiza ku Beijing ndi maulendo apandege osayimitsa opita ku eyapoti ku Chicago, New York/Newark, San Francisco ndi Washington-Dulles. Maulendo ochokera ku Shanghai amaphatikiza maulendo apandege osayimayima kuchokera ku Chicago, Guam, Los Angeles, New York/Newark ndi San Francisco. Maulendo ochokera ku Chengdu, Hangzhou ndi Xi'an amaphatikiza maulendo osayimitsa ndege ochokera ku San Francisco. Maulendo ochokera ku Hong Kong akuphatikiza maulendo apandege osayimayima kuchokera ku Chicago, Guam, Ho Chi Minh City, New York/Newark, San Francisco ndi Singapore.
Mu Disembala, United ikhazikitsa gulu la bizinesi la United Polaris paulendo wautali wautali wopita kumayiko ena, kuphatikiza njira zonse zaku China-kumtunda zaku US, zomwe zikuphatikiza zogona pamwambo wa Saks Fifth Avenue ndi chakudya chatsopano chapaulendo ndi chakumwa, komanso. ngati zida zothandizira.
"Pulogalamu ya MegaFam ya Brand USA, yoyamba pamakampani oyendayenda aku US, ndi njira imodzi yolimbikitsira ntchito zokopa alendo ku United States," adatero Garzilli. "Ndi pulogalamu yopambana kwambiri yomwe yachitika mobwerezabwereza kuchokera ku Australia, Germany, New Zealand, ndi United Kingdom." Chiyambireni pulogalamuyi mu 2013, Brand USA yakhala ndi othandizira oyendera mayiko opitilira 700 komanso oyendera alendo. Maulendo a MegaFam aphatikiza kopita m'maboma onse 50 aku US ndi District of Columbia.
Purezidenti Obama ndi Purezidenti waku China Xi Jinping adasankha Chaka cha US - China Tourism mu Seputembala 2015 pozindikira mgwirizano womwe umakhalapo komanso chitukuko chokhazikika cha zokopa alendo ku US - China. Chaka cha Tourism chimayang'ana kwambiri pakulimbikitsana kopindulitsa kwa zochitika zapaulendo ndi zokopa alendo, kumvetsetsa zachikhalidwe, komanso kuyamikira zachilengedwe m'mafakitale oyenda m'maiko onsewa komanso pakati pa apaulendo aku US ndi China. Mu February, Brand USA inagwira ntchito ndi China National Tourism Administration ndi Dipatimenti ya Zamalonda ku United States kuti akhazikitse Chaka Chatsopano cha Zokopa alendo pochita chikondwerero ku Beijing chomwe chinali ndi ndondomeko yapamwamba ya boma ndi mafakitale komanso kuphika ndi zosangalatsa zochokera ku United States. . Mwambowu udachitika paulendo woyamba wogulitsa malonda wa Brand USA kupita ku China, mizinda itatu, ulendo womwe unalola mabungwe 40 omwe amagwirizana nawo kuti akumane ndikugulitsa komwe akupita kwa othandizira odziwika aku China komanso oyendera alendo.
Brand USA yakhala ikuyendetsa makampani oyendera ndi zokopa alendo ku US pansi pa Chaka cha Tourism, kukankhira zothandizira ndi zidziwitso kumakampani oyendera ndi zokopa alendo aku US kuti achitepo kanthu ndikukweza nsanja ya Chaka cha Tourism. Mwachitsanzo, zida zapaintaneti zomwe zidakhazikitsidwa koyambirira kwa chaka chino zili ndi zida zozama monga nzeru za ogula ndi msika, chizindikiro cha Tourism Year, kalendala yayikulu, makanema ochokera kwa Purezidenti Obama ndi Mlembi Pritzker, mwayi wotsatsa wogwirizana wa Brand USA ndi zina zambiri. Brand USA idakhazikitsanso posachedwapa pulogalamu yophunzitsira ya "China Readiness" yomwe ikupezeka kwa onse othandizana nawo komanso kuti Brand USA ikubwereketsa misonkhano yoyendera alendo ku United States chaka chamawa.
Brand USA imagwira ntchito kwambiri ku China ndikutsatsa kwa ogula, kutsatsa kwapaulendo kolimba, komanso nsanja zogwirira ntchito. Kutsatsa kwamakasitomala kumagwirizana kwathunthu ndi msika waku China ndipo kumakhala ndi digito komanso kupezeka kwamagulu pamayendedwe aku China omwe akhazikitsidwa komanso omwe akubwera. Kuti afikire malonda oyendayenda ndi maulendo oyendayenda ndikuthandizana ndi kazembe wa US ndi akazembe, Brand USA yakhazikitsa maofesi oyimira ku Beijing, Chengdu, Guangzhou, ndi Shanghai. Mapulogalamu ambiri ogulitsa omwe Brand USA amapereka kwa anzawo ku China amagwiritsa ntchito njira zotsatsira komanso zamalonda.
Ndege zochokera ku China kupita ku United States zawonjezeka pamene kufunikira kwa maulendo ochokera ku China kupita ku USA kukukulirakulira. Malinga ndi ziwerengero zoyambilira zotsatiridwa ndi National Travel and Tourism Office (NTTO), United States idalandira alendo pafupifupi 2.6 miliyoni ochokera ku China mu 2015 - kukhala msika wachisanu pakukula kwapadziko lonse lapansi poyendera United States. Uku kunali kuwonjezeka kwa 18% kuposa 2014, chaka chomwe chinawonjezeka ndi 21% pachaka.
Bungwe la NTTO linanenanso kuti dziko la China ndi limene linawononga ndalama zambiri pa ntchito zokopa alendo m'chaka cha 2015. Ndalama zopitira madola 30 biliyoni zomwe alendo aku China adawononga zidaposa ndalama zomwe alendo ochokera ku Canada ndi Mexico adawononga. Pafupifupi, aku China amawononga $7,164 paulendo uliwonse waku US - pafupifupi 30% kuposa alendo ena ochokera kumayiko ena.
China ndiye msika woyamba wapadziko lonse lapansi potengera maulendo aku US ndi zokopa alendo - ndikuwonjezera pafupifupi $74 miliyoni patsiku pachuma cha US. Izi zimapangitsa China kukhala imodzi mwamisika yomwe ikukula kwambiri ku USA.
