Bocconi University Milano ikuwunikira zokopa alendo

Malo ambiri akukhala ndi zokopa alendo zapamwamba chaka chino ku Bit, chiwonetsero chapadziko lonse lapansi choyendera alendo ku Milano.

Kafukufuku wachitika pazambiri zokopa alendo ndi gulu la pulogalamu ya Master mu Tourism Economics pa Yunivesite ya Bocconi, Milano. Chiwonetserochi chimayang'ana kusinthika kwa lingaliro lapamwamba, kusonyeza kuti mochulukira sichimangiriridwa ndi zinthu zakuthupi komanso pafupi ndi zochitika. Kafukufukuyu amayesa kuzindikira zovuta zomwe zikubwera chifukwa cha zosowa zamakampani azokopa alendo, monga kudzipatula komanso kusintha mwamakonda.

Pakali pano, zokopa alendo zapamwamba sizikuwoneka kuti zawonongeka chifukwa cha mavuto azachuma. Padziko lonse lapansi, ma euro opitilira mabiliyoni 1,000 amapangidwa m'gawoli pachaka, pomwe 183 ndi ochokera ku mahotela, 112 kuchokera ku zakudya ndi zakumwa, ndi 2 kuchokera pamaulendo apanyanja apamwamba. Munthawi ya 2011-2015, gawoli lidakula padziko lonse lapansi ndi 4.5%. Pa 8-euro iliyonse yomwe imagwiritsidwa ntchito paulendo, imodzi imakhudzana ndi mwanaalirenji.

Europe ndi North America zimapanga 64% ya malo oyamba oyenda bwino, koma madera atsopano okhala ndi mphamvu zowononga ndalama zambiri akuwonjezeka m'madera ambiri padziko lapansi. Mwachitsanzo, Asia Pacific ili ndi kuyerekeza kwakukulu kwakukula pakati pa pano ndi 2025.

Kwa mbali zambiri, gawo lapamwamba limapangidwa ndi apaulendo odziyimira pawokha (70%) omwe ali okonzeka kulipira ulendo wokhazikika. Amayenda m'gulu loyamba ndi labizinesi kapena ndege zapayekha, ndipo amakhala makamaka m'mapangidwe apamwamba (75%). Zochita zomwe zimakondweretsa kwambiri apaulendowa ndi: chakudya chamadzulo chapamwamba, maulendo, ndi kuphunzira maluso atsopano.